Today I shall smack you down!
And then chat you up!
And leave you wanting more (maybe?) with a couple of paragraphs I wrote for Forbes yesterday about a life coaching company (but have no idea if they'll actually print.)
BecomeAlpha claims to be a hard-core, Marine-style boot camp for individuals who are tired of complacency and mediocrity. They say the only way to become an Alpha is to do something about it, rather than doing nothing, which... OK, sure. That makes sense. Doing stuff beats not doing stuff. For example, the guy who made piles of money by inventing the knit beer can cap sat around and emptied a lot of Miller High Lifes first. His fortune only came when he said, “Hey, what if I added some yarn?”
BecomeAlpha instructs students on tapping into their uber-selves through a variety of workshops and conference calls. Among other classes, they teach sessions on hypnosis. Funny, but when my father discussed his Marine boot camp experience, he talked a lot about the 26-mile road marches on Parris Island, but never mentioned the hypnotherapy. (To be fair, maybe Big Daddy missed Hypnosis Day because he was busy fighting a war with the North Koreans.) BecomeAlpha also provides coursework on Intimacy and Seduction, crucial in any boardroom situation, don't you think? (Ten bucks says they advise you pull your spouse's hair during the act of love, which may be sexy the first time, but will likely land you a spot on the couch with the dog if you try it twice.)
My wrists hurt now. Must administer pie.















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